A 12-week live cohort for indie builders who want a micro-SaaS that earns on the side — and sells when the time is right. Not a startup. Not a second job.
cohort 01 · 2026
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Most founders build first and find out nobody wants it later. The sequence this cohort teaches flips that — you validate before you write a line of code, get feedback while change is cheap, and never spend months polishing something nobody needs.
View full curriculum →Most SaaS is overfeatured. Find the one thing people actually need and strip everything else away.
Proven demand, fresh market. Don't invent the category — just serve a slice of it nobody has bothered with.
Build the audience before the product. The directory attracts the exact people who'll pay for what comes next.
Find something people do manually on a computer. Automate exactly that one thing. Charge for the time it saves.
Start from real pain you already understand. Pick the pattern that fits your skills. Validate before you build.
You can build things — or direct AI to build them. You want to own a product, not just work on someone else's.
You're not looking to quit. You want a product that earns on the side with minimal ongoing maintenance.
You want to build something small, get it earning, and sell it — not grow a team or raise money.
You've shipped things before but never got to a clean exit. You want a repeatable process, not a one-off.
Post-PMF founders or those already running a structured growth team. This cohort works at the zero-to-sellable layer, not the scaling layer.
the outcome
Social listening, spotting real complaints, sizing the audience without market research, choosing a domain that signals the solution.
Foundation
Pre-launch landing page, collecting payment before the product exists, understanding the difference between signups and real demand.
Validation
AI-assisted build, scope discipline, logo and visual identity in a session, shipping the MVP before you over-engineer it.
Product
Community distribution, cold outreach that doesn't feel cold, Product Hunt, lifetime deal as a demand spike mechanism.
Traction
Pricing tiers, when to run a lifetime deal, what buyers look for in diligence, writing the one-page asset summary.
Commercial
Acquire.com, Flippa, direct outreach, and the underused influencer/operator sale — selling to someone who already has the audience to grow it.
ExitBuilt and exited five micro SaaS products independently. CMO at BioBeats, acquired by Huma. Taught entrepreneurship at Surrey Business School for four years — undergraduate and masters. Advised founders, universities, and the UK government on product, positioning, and distribution. Indie builder since 2011. Over 1,000 students taught in person.
| 2016 | Link retargeting SaaS $100k profit |
8 months | Undisclosed exit ;-) |
| 2018 | Link-in-bio SaaS $2k MRR |
3 months | $8k exit |
| 2021 | Software deals website $3k MRR |
4 months | $30k exit |
| 2022 | Analytics SaaS $2.5k MRR |
2 months | $15k exit |
| 2024 | AI SaaS tool $1k MRR |
1 month | $8k exit |
The founding cohort rate reflects a first run priced for founders who are willing to give honest feedback in exchange for direct access. It will not repeat at this price. For someone who builds and sells even one small product, this pays back many times over.
Applications are reviewed manually within 48 hours. No payment required to apply. If there's a fit, you'll be invited to a short call with Travis before anything is confirmed.
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